GA4 Migration Service


Need Help With Google Analytics 4 (GA4) Migration?

Our team provide fast, accurate Google Analytics 4 (GA4) upgrade, migration & conversion tracking setup.

Are you still using the outdated Google Universal Analytics (UA) to measure traffic on your site?

All websites must upgrade to GA4 by July 1st, 2023 in order to continue measuring website traffic & conversion data.

Website Conversion Tracking

Track all of your events properly in GA4:

- Page Views
- Phone Calls
- Form Submissions
- Custom Events

eCommerce Conversion Tracking

eCommerce Conversion Tracking:

- Product/Page Views
- Purchases
- Add To Cart
- Checkout Initiation

Track Data Seamlessly Between:

Tracking & Conversion Events Setup in GA4

Process & Inclusions

  • 1. Create a new GA4 property
  • 2. Install Google Tag Manager and GA4 tracking on your website.
  • 3. Setup event tracking triggers and tags in Google Tag Manager
  • 4. Test all events (Page views/Phone Calls/Form Submissions/Add to Cart/Purchases).
  • 5. Link events back to GA4 for measurement.
  • 6. Test conversion tracking on live website.
  • 7. Complete setup and handover.
  • *Optional extra: Conversion tracking setup in advertising channels
  • (Shopify/Google Ads/Facebook Ads/LinkedIn Ads/TikTok Ads). Quoted separately.


(Once Off)

Book In GA4 Migration:

Required Access:

To be able to correctly migrate to GA4, we will require the following access to get started:
  • Backend Access to website (WordPress Shopify Squarespace) etc.
  • Admin access for Google Tag Manager (or setup as new).
  • Admin access to existing Google Analytics account (or setup as new).
  • Full access to necessary channels (Shopify/Google Ads/Facebook Ads/LinkedIn Ads/TikTok Ads).

What is GA4?

GA4 is a tool that website and app owners can use to track and analyze how people interact with their digital content. It helps them understand what works and what doesn’t, so they can improve their online presence.

GA4 uses advanced technology to provide real-time information about things like user behavior and audience demographics. It also helps protect users’ privacy by giving them more control over their data. Overall, GA4 is a powerful and user-friendly analytics tool that can help businesses make better decisions about their online strategies.

5 Reasons to Upgrade:


Advanced tracking and analysis capabilities: GA4 offers advanced tracking and analysis capabilities powered by machine learning and AI. This means you get access to real-time insights into user behaviour, conversion tracking, and audience analysis that can help you make data-driven decisions.


GA4 is built with a focus on privacy and data control, offering users more control over their data collection and opt-out options. This can help build trust with your customers and ensure that you comply with data privacy regulations.


Cleaner cross-channel data attribution. With GA4, you can gain a better understanding of how your customers interact with your brand across different channels, including mobile apps and websites. This can help you optimise your marketing strategies and improve the customer experience.


Better integration with Google Ads and other Google services: GA4 offers better integration with Google Ads and other Google services, which can help you gain a more holistic view of your online presence and optimise your advertising campaigns for better ROI.


Future-proof your analytics: Google is gradually phasing out support for Universal Analytics, which means that if you don't upgrade to GA4, you risk losing access to valuable data insights. Upgrading to GA4 now can help you stay ahead of the curve and future-proof your analytics for years to come.