Branding & Identity Services

Branding is the relationship, perception and connection between your business, your message and your customers.

 

Your brand identity can be anything that gives your business its unique characteristics. Generally speaking you’ll be looking at developing and tying together the following:

  • Logo
  • Visuals
  • Language/ Voice
  • Values
  • Packaging
  • Pricing
  • Colours
  • Fonts

Brands are everywhere, the clothes you are wearing, your mobile phone, the supermarket products you put in your basket… You didn’t just buy them by accident. This is called brand awareness. That’s what we do: strategic branding that brings your product or service to life, and resonates with your target market.

Branding is arguably the most important step in any marketing strategy. Get it right and you will be rewarded with high quality relationships with customers who love, share and spread your message for free.

Miss the mark with your branding and no matter how many marketing dollars you throw at a campaign, your return on investment won’t be worth talking about.

We give you more than just a logo and colour palette, we will develop your complete brand identity.

Our Branding Pillars

Engaging
Consistent
Emotive
Researched
Unique
Relevant

Why invest in branding?

The process of branding is about strategic direction. Big brands didn’t develop their brand identities by accident. Coca-Cola and Emirates pay millions of dollars to simply have their logos appear at sporting events.

Truly great brands create experiences. Coca-Cola is no longer about the soft drink in a can that you purchase at the shop. It’s about the experience of the brand. You’re drinking a Coke! We’re pretty sure Andy Warhol was the first to coin that one.

Brand Loyalty is a major factor in your branding & identity. The trust and relationship you build between your business and your customers is a long-term strategy. It will have the single biggest impact on your revenue.

Businesses are built and destroyed by their branding.

 

We are branding experts!

Our love for branding has grown from a decade in the fashion industry. Building brands in this highly competitive market, during the transition between traditional and digital marketing was when we realized that great and agile branding will prevail.

We offer in-house graphic design, which allows us to provide you with a strategic branding & identity solution. Start to finish.

Our goal is to provide you with the tools to grow your business and we believe this is the most important one you have.

Branding is real marketing!

Our Branding Process

Our process starts with getting to know where you are coming from and where you want to go. Our research dives into the core of your target market, defining their wants and needs and how you can provide the solution.

 

Some of the key assessment areas include:

  • Your Product Offering
  • Industry Analysis
  • Competitor Analysis
  • Your Point of Difference
  • Key Revenue Streams

This is where we start mapping out your brand in order to create your identity. Determining your strengths and how you will best service the market.

 

This includes:

  • Audience Segmentation
  • Brand Strategy
  • Customer Profiling
  • Concept Development

The outcome of this step is an entire persona for your brand. It is a unique, visual and verbal toolkit for consistency.

Your Brand Identity will used for all your activities including marketing campaigns, social media, web presence, print collateral and customer communication.

 

You can expect your unique brand identity to include:

  • Logo Design
  • Colour Palette Development
  • Your Brand Personality
  • Fonts
  • Voice and Language
  • Iconography
  • Illustration Development
  • Art Direction
  • Product Naming