Branding & Identity

Case Study: Disappearing Inc

The Goal.

The clothes you are wearing, your mobile phone, the supermarket products you put in your basket... You didn’t just buy them by accident. This is called brand awareness. That’s what we do: strategic branding that brings your product or service to life, and resonates with your target market.

The Strategy.

Branding is arguably the most important step in any marketing strategy. Get it right and you will be rewarded with high quality relationships with customers who love, share and spread your message for free.

The Outcome.

Miss the mark with your branding and no matter how many marketing dollars you throw at a campaign, your return on investment won’t be worth talking about. We give you more than just a logo and colour palette, we will develop your complete brand identity.

Our Branding Process

Our process starts with getting to know where you are coming from and where you want to go. Our research dives into the core of your target market, defining their wants and needs and how you can provide the solution.

 

Some of the key assessment areas include:

  • Your product offering
  • Industry Analysis
  • Key Competitor Analysis
  • Your Point of Difference
  • Key Revenue Streams

This is where we start mapping out your brand in order to create your identity. Determining your strengths and how you will best service the market.

 

This includes:

  • Audience Segmentation
  • Brand Strategy
  • Customer Profiling
  • Concept Development

The outcome of this step is an entire persona for your brand. It is a unique, visual and verbal toolkit for consistency. Your Brand Identity will used for all your activities including marketing campaigns, social media, web presence, print collateral and customer communication.

 

You can expect your unique brand identity to include:

  • Logo Design
  • Colour Palette Development
  • Your Brand Personality
  • Fonts
  • Voice and Language
  • Iconography
  • Illustration Development
  • Art Direction
  • Product Naming
Brands are everywhere.

The clothes you are wearing, your mobile phone, the supermarket products you put in your basket... You didn’t just buy them by accident. This is called brand awareness. That’s what we do: strategic branding that brings your product or service to life, and resonates with your target market.

The Importance of Branding.

Branding is arguably the most important step in any marketing strategy. Get it right and you will be rewarded with high quality relationships with customers who love, share and spread your message for free.

Your Branding & Identity.

Miss the mark with your branding and no matter how many marketing dollars you throw at a campaign, your return on investment won’t be worth talking about. We give you more than just a logo and colour palette, we will develop your complete brand identity.

Our Branding Pillars

Engaging
Consistent
Emotive
Researched
Unique
Relevant